Evolutionary Model Building
Open Access
- 1 February 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (1) , 62-66
- https://doi.org/10.1177/002224377100800108
Abstract
An evolutionary methodology is proposed to encourage successful implementation of management science models. An example is presented by a series of new product models.Keywords
This publication has 2 references indexed in Scilit:
- Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer ProductsOperations Research, 1970
- Models and Managers: The Concept of a Decision CalculusManagement Science, 1970