The Grocery Shopper and Food Specials: A Case of Subjective Deception?

• 1 June 1974
• journal article
• Published by Wiley in Journal of Consumer Affairs
• Vol. 8  (1) , 30-36
• https://doi.org/10.1111/j.1745-6606.1974.tb00878.x

Abstract

Keywords

• FOOD SPECIALS
• GROCERY SHOPPER
• REDUCED PRICES
• SUBJECTIVE DECEPTION
• DECEPTIVE
• ADVERTISED FOOD