An Empirical Investigation of Components of Industrial Buyer Motivation

• 13 July 1995
• journal article
• Published by Taylor & Francis in Journal of Business-to-Business Marketing
• Vol. 2  (2) , 5-35
• https://doi.org/10.1300/j033v02n02_03

Abstract

Keywords

• EMPIRICAL INVESTIGATION
• COMPONENTS
• INDUSTRIAL BUYER MOTIVATION