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Abstract
Olympism is more than just an ideology or organizational concept of international sport, also more than the economic interests connected with it. In it a social pattern materializes which forms everyday life above and beyond sport - the everyday culture of the western (and east European) industrial society. However, it fails to reckon with extra-European peoples. If today a new anticolonial movement emerges in the name of "cultural identity", what does that mean for sport? In four areas of physical culture, so it seems, alternatives are developing: national cultural games, the open air movement, expressional activities and meditative exercises.