Pop Goes Politics
- 1 November 1993
- journal article
- research article
- Published by SAGE Publications in American Behavioral Scientist
- Vol. 37 (2) , 257-261
- https://doi.org/10.1177/0002764293037002013
Abstract
The 1992 presidential race saw the candidates, in particular Bill Clinton and Ross Perot, use unorthodox means of reaching and reading the electorate. Not only did they give a high profile to “800” numbers, but the candidates also went hunting for votes through nontraditional forums such as Larry King Live and call-ins on other shows, Arsenio, and MTV news and specials. This article examines what these “soft” formats did to the political discourse and what the discourse did to the formats.Keywords
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