An Analysis of Conjunctive Choice: Theory and Experiments
- 1 March 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (4) , 373-385
- https://doi.org/10.1086/208976
Abstract
This paper develops a theoretical framework in which the conjunctive choice rule can be analyzed and reports on a set of laboratory experiments desigKeywords
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