Is Random Digit Dialing Really Necessary?
Open Access
- 1 August 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (3) , 300-305
- https://doi.org/10.1177/002224377701400304
Abstract
The purpose of this article is to suggest that, for some studies, samples which include only published numbers may be adequate.Keywords
This publication has 2 references indexed in Scilit:
- Random-Digit Dialing as a Method of Telephone SamplingJournal of Marketing Research, 1972
- Are Voluntarily Unlisted Telephone Subscribers Really Different?Journal of Marketing Research, 1971