The Market Orientation Construct: Correlations, Culture, and Comprehensiveness

• 1 January 1998
• journal article
• Published by Springer Nature in Journal of Market-Focused Management
• Vol. 2  (3) , 237-239
• https://doi.org/10.1023/a:1009751600306

Abstract

Keywords

• CULTURE
• CORRELATIONS
• COMPREHENSIVENESS
• MARKET ORIENTATION CONSTRUCT