Abstract
This paper analyzes one Euro‐African news magazine's (New African) treatment of the AIDS story from its first appearance in that publication through the present. The method, textual analysis, helps suggest how the AIDS story makes available certain aspects of the international social formation as well as how the Euro‐African press writes about AIDS. Textual analysis accomplishes three things. First, it uncovers the major narrative of the AIDS story within New African. Second, it shows how the narrative falls within the pan‐African discourse. Third, it links the coverage of the AIDS story with the marketing goals of New African. The purpose is to show how the AIDS story is constructed politically to support specific programs, rather than simply to convey information.

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