Exploring Complex Decision Making Units: A New Approach
- 1 May 1982
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 19 (2) , 182
- https://doi.org/10.2307/3151618
Abstract
Though the concept of a multiperson decision making unit (DMU) has been widely accepted in principle, very few empirical studies have surveyed all members of th...Keywords
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