Organizational Consequences, Marketing Ethics, and Salesforce Supervision
Open Access
- 1 February 1993
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 30 (1) , 78-90
- https://doi.org/10.1177/002224379303000107
Abstract
Using an experimental design, the authors explore organizational consequences and ethical issues in salesforce supervision. The findings suggest that managers’ decisions to either discipline or reward the behavior of salespeople are guided primarily by the inherent rightness or wrongness of the salespeople's behaviors (deontological considerations) and only secondarily by the consequences of the behaviors on the organization (teleological factors). The results have implications for salesforce supervision, the P-utility maximization thesis, Etzioni's moderate deontology, and the Hunt-Vitell theory of ethics.Keywords
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