Risk Indicators, Perceived Risk and Consumer's Choice of Information Sources

• 1 June 1972
• journal article
• Published by JSTOR in The Swedish Journal of Economics
• Vol. 74  (2) , 246
• https://doi.org/10.2307/3439235

Abstract

Keywords

• RISK INDICATORS
• CONSUMER'S CHOICE
• PERCEIVED RISK
• INFORMATION SOURCES