CREATING COMPETITIVE WEAPONS FROM INFORMATION SYSTEMS
- 1 March 1984
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (2) , 42-49
- https://doi.org/10.1108/eb039057
Abstract
As the pace of competition intensifies in the 1980s, information systems will emerge as critical new weapons in the battle to gain an advantage over competitors. The authors show how a business can use modern information technologies to create a competitive edge by adding value to present products and services.Keywords
This publication has 1 reference indexed in Scilit:
- PREEMPTIVE STRATEGIESJournal of Business Strategy, 1983