Viewers' Recognition of Brands Placed Within a Film
- 1 January 1996
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 15 (2) , 140-151
- https://doi.org/10.1080/02650487.1996.11104643
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Consumers' Attitudes Toward Product Placement in MoviesInternational Journal of Advertising, 1993
- Salience Effects in Brand RecallJournal of Marketing Research, 1986
- Cinema AdvertisingJournal of Advertising, 1981
- Memory Factors in Consumer Choice: A ReviewJournal of Marketing, 1979