FORMULATING A STRATEGY OF SUPERIOR RESOURCES
- 1 January 1980
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 1 (1) , 4-10
- https://doi.org/10.1108/eb038884
Abstract
The grass may seem greener in another field, but take a long, hard look before your company diversifies. The pitfalls of scattering your resources—technology, knowledge, management, human skills, and finances—can mean disaster. Concentrate instead on focusing your energies and gaining competitive advantage.Keywords
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