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Passive Learning From Television
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Passive Learning From Television
Passive Learning From Television
HK
Herbert E. Krugman
Herbert E. Krugman
EH
Eugene L. Hartley
Eugene L. Hartley
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1 January 1970
journal article
Published by
Oxford University Press (OUP)
in
Public Opinion Quarterly
Vol. 34
(2)
,
184-190
https://doi.org/10.1086/267788
Abstract
Learning is generally conceived as active and purposive behavior, involving motivation, practice, achievement. Here, the authors focus on “passive” l
Keywords
ELECTROENCEPHALOGRAPHY
ATTITUDE CHANGE
BEHAVIOR CHANGE
ATTENTION
INDIVIDUAL DIFFERENCES
COMMERCIAL TELEVISION
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