An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
- 1 June 2002
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (1) , 5-19
- https://doi.org/10.1086/339918
Abstract
Ninth graders were randomly exposed to one of eight slice-of-life videotapes showing stimulus advertising (cigarette, antismoking, both, neither) andKeywords
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