Southeast Asia: A New Model For Hotel Development

1 October 1992

journal article
research article
Published by SAGE Publications in Cornell Hospitality Quarterly

Vol. 33 (5) , 16-23
https://doi.org/10.1177/001088049203300521

Abstract

Southeast Asia is one of the major locations for hotel-company expansion in the 1990s. But hotel companies will find that the old operator-driven game plan that once worked so well in other venues around the world won't work in Southeast Asia. In its place—an owner-driven model

Keywords

NEW MODEL
GAME PLAN
OPERATOR DRIVEN
SOUTHEAST
HOTEL COMPANY
DRIVEN GAME
ANOWNER DRIVEN
1990S.BUT HOTEL

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