Market-driven strategies for competitive advantage
- 28 February 1991
- journal article
- editorial
- Published by Elsevier in Business Horizons
- Vol. 34 (1) , 53-61
- https://doi.org/10.1016/0007-6813(91)90082-7
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Assessing Advantage: A Framework for Diagnosing Competitive SuperiorityJournal of Marketing, 1988
- Measurement of Business Performance in Strategy Research: A Comparison of ApproachesAcademy of Management Review, 1986