Components of Source “Image”: Hong Kong, Brazil, North America
- 1 June 1969
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 46 (2) , 306-313
- https://doi.org/10.1177/107769906904600212
Abstract
Evidence of three kinds is given for the cross-cultural generality of a three-factor structure of source image: Safety, Dynamism and Qualification, which emerges across sources, scales, cultures, instructions and situations.Keywords
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