Consumer Rankings of Risk Reduction Methods
- 1 January 1971
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (1)
- https://doi.org/10.2307/1250565
Abstract
When a buyer perceives risk in a purchase he can pursue different strategies of risk resolution. This article presents research findings which indicate that con...This publication has 0 references indexed in Scilit: