A Look At The American Traveler: The U.S. Pleasure Travel Market Study
- 1 January 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 25 (3) , 2-4
- https://doi.org/10.1177/004728758702500301
Abstract
This article summarizes the findings of a study of the American pleasure travel market commissioned by the Canadianfederalgovernment. Thefindings ofthe study revealed that touring trips to Canada were more preferred than outdoors trips, and marketing implica tions of the study are discussed.Keywords
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