Connotative Meanings of Color Names and Color Hues
- 1 April 1968
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 26 (2) , 499-502
- https://doi.org/10.2466/pms.1968.26.2.499
Abstract
The study was designed to investigate the connotative meanings of color signs and corresponding color significates among young adult Ss. Semantic differential ratings of 10 color names and 10 corresponding color hues revealed highly similar meanings along Evaluation, Potency, and Activity dimensions. It was concluded that color names and hues are virtually equivalent in terms of the connotative meanings which they evoke.Keywords
This publication has 6 references indexed in Scilit:
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- Black-White Color Connotations and Racial Awareness in Preschool ChildrenPerceptual and Motor Skills, 1966
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- Connotations of Color Names among Negroes and CaucasiansPerceptual and Motor Skills, 1964