Using email questionnaires for research: Good practice in tackling non-response

• 1 July 2006
• journal article
• Published by Springer Nature in Journal of Targeting, Measurement and Analysis for Marketing
• Vol. 14  (4) , 289-296
• https://doi.org/10.1057/palgrave.jt.5740189

Abstract

Keywords

• MARKETING DATA ANALYSIS
• PERFORMANCE MEASUREMENT
• SEGMENTATION
• BRAND MEASUREMENT
• CUSTOMER VALUE MODELLING
• DATA QUALITY MANAGEMENT
• STATISTICAL INFERENCE
• MEASURING MARKETING EFFECTIVENESS
• CUSTOMER RELATIONSHIP MANAGEMENT