Developing Global Strategies for Service Businesses
- 1 January 1996
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 38 (2) , 64-86
- https://doi.org/10.2307/41165833
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
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- Successful global strategies for service companiesLong Range Planning, 1994
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- The Internationalisation of ServicesThe Service Industries Journal, 1989
- Changing Patterns of International CompetitionCalifornia Management Review, 1986
- Classifying Services to Gain Strategic Marketing InsightsJournal of Marketing, 1983
- Breaking Free from Product MarketingJournal of Marketing, 1977