Using a Professional Moderator in Library Focus Group Research
Open Access
- 1 March 2003
- journal article
- Published by American Library Association in College & Research Libraries
- Vol. 64 (2) , 124-132
- https://doi.org/10.5860/crl.64.2.124
Abstract
Brown University Library hired a professional marketing and opinion research firm to conduct focus group meetings with library users and to provide data analysis. The discussion includes a review of the library literature on focus group use, practical aspects of focus group methodology, and the benefits of employing professionals where librarian expertise is low. Logistics of focus group preparation, meetings, and report are discussed. Findings and lessons learned are presented along with outcomes for the library.Keywords
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