The Distribution of On‐Licence Beer and Cider Consumption and its Personality Determinants among Young Men
- 1 March 1986
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 20 (3/4) , 44-62
- https://doi.org/10.1108/eum0000000004641
Abstract
Projects that personality is an important determinant of consumption of beer and cider along with age, sex and social class. Identifies an extensive programme of personality research in this study, and goes on to complete a study of 18‐21 year old males to test predictions, based on Eysenck's theory and this is based in England and compared to most other countries with regard to nationalism and cultures. Concludes that the highest consuming group is 18‐24 year olds, which has a per capita consumption 2.7 times higher than the lowest group ‐ the over‐50's. Suggests that the results herein show the study of personality is likely to be of great importance in understanding individual differences in patterns of drinks market consumption.Keywords
This publication has 17 references indexed in Scilit:
- Personality as a determinant of beer and cider consumption among young menPersonality and Individual Differences, 1985
- Age norms for impulsiveness, venturesomeness and empathy in adultsPersonality and Individual Differences, 1985
- Sport and personalityAdvances in Behaviour Research and Therapy, 1982
- A Model for PersonalityPublished by Springer Nature ,1981
- Impulsiveness and Venturesomeness: Their Position in a Dimensional System of Personality DescriptionPsychological Reports, 1978
- The relationship between sensation‐seeking and Eysenck's dimensions of personalityBritish Journal of Psychology, 1978
- Personality and factor analysis: A reply to Guilford.Psychological Bulletin, 1977
- The place of impulsiveness in a dimensional system of personality descriptionBritish Journal of Social and Clinical Psychology, 1977
- Factors and factors of personality.Psychological Bulletin, 1975
- Primaries or Second‐order Factors: A Critical Consideration of Cattell's 16 PF BatteryBritish Journal of Social and Clinical Psychology, 1972