The persuasive and social force of logography in ancient Greece

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Abstract
The term “logography” has long been synonymous with the practice of speech composition in fifth and fourth century B.C. Greece. The philological genesis of this practice, however, indicates that logography was a strong persuasive and social force in Hellenic culture centuries before sophists popularized the concept. This study examines the nature of early logography, and particularly the later impact of the Isocratean school of rhetoric. The author concludes from this study that the uses and abuses of rhetoric dictated both the quality and impact of logography as a persuasive and social force.

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