An Evaluation of NAD/NARB Purpose and Performance
- 1 October 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 12 (3) , 15-52
- https://doi.org/10.1080/00913367.1983.10672844
Abstract
The effectiveness of NAD/NARB as a self-regulatory mechanism is evaluated under “consumer advocacy” and “advertising advocacy” models. Based on past research and a content analysis of NAD case summaries, conclusions are drawn and recommendations are made. The NAD/NARB has been an effective force for improving advertising given the existing constraints of severe budget limitations and industry expectations, but certain trends toward conservatism and stronger industry orientation are noted.Keywords
This publication has 1 reference indexed in Scilit:
- Analyzing and Advancing the State of the Art of Advertising Self-RegulationJournal of Advertising, 1980