Meaningless brands from meaningful differentiation
- 1 December 1999
- journal article
- research article
- Published by Taylor & Francis in Journal of Wine Research
- Vol. 10 (3) , 229-233
- https://doi.org/10.1080/09571269908718181
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant AttributesJournal of Marketing Research, 1994