The perception of semantic quality in type
- 1 January 1981
- journal article
- Published by John Benjamins Publishing Company in Identifying Information and Tenor in Texts
- Vol. 3 (1) , 38-50
- https://doi.org/10.1075/idj.3.1.04bar
Abstract
Two groups of people (design students and university students) rated twelve different typefaces on a number of semantic rating scales. Analysis of the data revealed four major semantic dimensions. Comparisons between the factor scores for the two groups of people revealed both general similarities of pattern and marked discrepancies on certain factors for most of the typefaces. It was concluded that designers must be aware of the fact that their audience may perceive the semantic qualities of typefaces differently to themselves. These differences may have significant effects on the perceived appropriateness of a typeface for a given design function.Keywords
This publication has 0 references indexed in Scilit: