PIMS: FACT OR FOLKLORE?
- 1 January 1983
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 3 (3) , 38-43
- https://doi.org/10.1108/eb038976
Abstract
Perhaps no strategic planning model has generated the controversy that PIMS has. Although some of the critics' charges may be justified, the authors find that the model is still valid and extremely valuable.Keywords
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