Website of the week: Drug advertising

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Abstract
The web is straining the traditional boundaries of the advertising of prescription medicines, and there's plenty of content on both sides of the debate. PhRMA (www.phrma.org) is the umbrella organisation of the American pharmaceutical industry and, perhaps not surprisingly, is in favour of “direct to consumer” advertising (www.phrma.org/facts/bkgrndr/advert.html). Meanwhile, the …

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