Perceived Risk In Buying Products Made Abroad By American Firms

• 1 May 1977
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 5  (1S) , 45-48
• https://doi.org/10.1177/009207037700500113

Abstract

Keywords

• PERCEIVED RISK
• BUYING PRODUCTS
• MADE ABROAD
• PRODUCTS MADE
• AMERICAN
• RISK IN BUYING