Abstract
Co‐production through maquiladora operations has become an increasingly popular approach to meeting the competitive challenges presented by economic globalization. To take full advantage of the benefits available through co‐production, a comprehensive logistics system must be put in place to support the geographically separated production activities. This article explores the level of emphasis companies place on logistics issues in the initial decision to establish maquiladora operations. Findings indicate that much greater emphasis is placed on manufacturing issues than on logistics issues; however, those firms that were classified as high‐emphasis firms experienced higher levels of performance than low‐emphasis firms.

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