CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce
- 1 July 1996
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 30 (7) , 68-82
- https://doi.org/10.1108/03090569610123825
Abstract
CAPPLAN: a decision-support system for planning the pricing and sales effort policy of a salesforceKeywords
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