The Systems Dimension in the Definition of Macromarketing
- 1 March 1981
- journal article
- other
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 1 (1) , 11-13
- https://doi.org/10.1177/027614678100100105
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- MacromarketingJournal of Marketing, 1977
- The Nature and Scope of MarketingJournal of Marketing, 1976
- Marketing: Management Technology or Social Process?Journal of Marketing, 1972
- A Statement of Marketing PhilosophyJournal of Marketing, 1965