Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research
- 1 December 1999
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 26 (3) , 183-213
- https://doi.org/10.1086/209559
Abstract
Twenty-five years of consumer socialization research have yielded an impressive set of findings. The purpose of our article is to review these findinKeywords
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