The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence
- 1 June 1992
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (1) , 52-61
- https://doi.org/10.1086/209285
Abstract
The value that consumers place on time spent in price-comparison shopping is central to the economics of information theory and models of consumers'Keywords
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