Opinion Leaders and Opinion Seekers: Two New Measurement Scales

• 1 March 1996
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 24  (2) , 137-147
• https://doi.org/10.1177/0092070396242004

Abstract

Keywords

• OPINION LEADERSHIP
• MEASUREMENT SCALES
• OPINION SEEKING
• ADULT
• VALIDITY