Fishbein and Brand Preference: A Reply
Open Access
- 1 November 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (4) , 461
- https://doi.org/10.1177/002224377200900421
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 1972
- Perceived Instrumentality and Value Importance as Determinants of AttitudesJournal of Marketing Research, 1972
- Plurality Maximization vs Vote Maximization: A Spatial Analysis with Variable ParticipationAmerican Political Science Review, 1970
- A New Approach to Consumer TheoryJournal of Political Economy, 1966