Why major account selling works
- 28 February 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (1) , 63-73
- https://doi.org/10.1016/0019-8501(86)90045-3
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972