Launch decisions and new product success: an empirical comparison of consumer and industrial products
- 1 January 2000
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 17 (1) , 5-23
- https://doi.org/10.1016/s0737-6782(99)00027-2
Abstract
No abstract availableKeywords
This publication has 0 references indexed in Scilit: