A Comparison of Package and Non-Package Travelers from the United Kingdom

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Abstract
The development of package tourism has been a significant feature in the post-war expansion of tourism. The package tour provides many benefits to both travelers and tourism service groups and had become one of the greatest influences in the travel and tourism industry. This paper provides a comparative profile of package and non-package travelers from the United Kingdom. The profiles were developed using sociodemographics, travel characteristics, and information sources. In contrast to earlier studies on packaged vacations, travel philosophy, benefit sought, and product preference were included to understand the choice and decision-making patterns of package and non-package travelers.

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