Uses and Abuses of Hospitality Research
- 1 November 1988
- journal article
- other
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 29 (3) , 11-12
- https://doi.org/10.1177/001088048802900307
Abstract
Too often, hospitality research studies involve sloppy methodology and result in invalid conclusions. The matter becomes worse when these studies are subverted for commercial purposesKeywords
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