Branching Ratios for $B \to K^* γ$ and $B \to ργ$ Decays in Next-to-Leading Order in the Large Eneregy Effective Theory

We calculate the so-called hard spectator corrections in ${\cal O} (\alpha_s)$ in the leading-twist approximation to the decay widths for $B \to K^{*} \gamma$ and $B \to \rho \gamma$ decays and their charge conjugates, using the Large Energy Effective Theory (LEET) techniques. Combined with the hard vertex and annihilation contributions, they are used to compute the branching ratios for these decays in the next-to-leading order (NLO) in the strong coupling $\alpha_s$ and in leading power in $\Lambda_{\rm QCD}/M_B$. These corrections are found to be large, leading to the inference that the theoretical branching ratios for the decays $B \to K^* \gamma$ in the LEET approach can be reconciled with current data only for significantly lower values of the form factors than their estimates in the QCD sum rule and Lattice QCD approaches. However, the form factor related uncertainties mostly cancel in the ratios ${\cal B}(B \to \rho \gamma)/{\cal B}(B \to K^* \gamma)$ and in the isospin-violating ratios in the $B \to \rho \gamma$ decays. Hence their measurements will provide quantitative information on the standard model parameters. We also calculate direct CP asymmetry for the decays $B^\pm \to \rho^\pm \gamma$ and find, in conformity with the observations made in the existing literature, that the hard spectator contributions significantly reduce the asymmetry arising from the vertex corrections. In addition, the sensitivity of the CP asymmetry on the underlying parameters is found to be discomfortingly large.