Economic Dimensions of Household Gift Giving
- 1 December 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 18 (3) , 368-379
- https://doi.org/10.1086/209266
Abstract
The purpose of this research was to explore economic dimensions of a consumer gift-giving model. Two dimensions of extrahousehold gift expenditures wKeywords
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