Children’s Acceptance of Television Advertising and the Relation of Televiewing to School Achievement

• 24 December 1964
• journal article
• research article
• Published by Taylor & Francis in The Journal of Educational Research
• Vol. 58  (4) , 171-174
• https://doi.org/10.1080/00220671.1964.10883200

Abstract

Keywords

• CHILDREN
• TELEVISION ADVERTISING
• SCHOOL ACHIEVEMENT
• TELEVIEWING
• ACCEPTANCE
• RELATION