Toronto’s Image As a Destination: A Comparative Importance-Satisfaction Analysis by Origin of Visitor
Top Cited Papers
- 1 February 2001
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 39 (3) , 252-260
- https://doi.org/10.1177/004728750103900302
Abstract
The purposes of this study were to examine Toronto visitors’ perceptions of products and services in terms of importance and satisfaction by visitor origin and to apply the results to the importance-satisfaction model to identify strengths in service. The sample consisted of 359 visitors to Toronto in either August or November 1998. The results suggest that, in general, the overall visitors’ image of Toronto is similar. Closer analysis of the visitors’ country of origin, however, shows that there are some important differences in the attributes seen as important as well as in levels of satisfaction.Keywords
This publication has 21 references indexed in Scilit:
- Service Quality and TourismJournal of Travel Research, 1998
- An Empirical Investigation of Attitude Theory for Tourist Destinations: a Comparison of Visitors and NonvisitorsJournal of Hospitality & Tourism Research, 1998
- Tourism marketing images of industrial citiesAnnals of Tourism Research, 1996
- Travel Motivations of Japanese Overseas Travelers: A Factor-Cluster Segmentation ApproachJournal of Travel Research, 1995
- Use of the Service Attribute Matrix To Measure Consumer SatisfactionHospitality Research Journal, 1994
- Marketing Your Commmunity: Image Analysis in NorfolkCornell Hospitality Quarterly, 1991
- Tourist motivation an appraisalAnnals of Tourism Research, 1981
- Motivations for LeisureJournal of Leisure Research, 1980
- Motivations for pleasure vacationAnnals of Tourism Research, 1979
- An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That ImageJournal of Travel Research, 1979