ASC Induction Techniques, Spiritual Experiences, and Commitment to New Religious Movements

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Abstract
Conceptualizations of commitment to religious organizations that credit non-ordinary experiences as sources of intrinsic satisfaction are as yet weakly developed. This poses a problem for the study of those NRMs that market themselves specifically as facilitators of non-ordinary experiences. Crucial exchanges between participants and the organizations remain obscure. This paper seeks to advance our understanding of the role of religious experiences in organizational processes by examining the ways in which NRMs support the pursuit of such experiences and hence generate commitment from them. Case material is drawn from an intensive study of the Brahma Kumaris in Australia.

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